Privacy Policy


This privacy policy explains how b(x) Theory Inc. (“b(x) Theory”) uses personal data that you provide to us and anonymous data that we collect when you use our main domain, , or subdomains like (collectively, our “Website”). The privacy of personal information is governed by the Personal Information Protection Electronic Document Act (“PIPEDA”).

Types of Data We Collect

  • Anonymous data (such as pages you have visited or links you have clicked on our Website) from your use of our Website.
  • Personal data (such as your name or email address) from your form submissions to contact us, subscribe to b(x) Alerts, or download our reports.

Process of Collecting Data

  • Anonymous data is collected automatically through cookies enabled in your browser or other similar technology. We use Google Analytics as an online usage analytic platform, and you may refer to their website for more information.
  • Personal data is collected directly from you when you voluntarily submit information through any of the forms on our Website. We never share this information with anyone.

Purpose of Collecting Data

  • Anonymous data collected through cookies are used to improve the content we provide and improve your user experience on our Website. They provide us with information regarding the content that you view on our Website. They also store your user preferences (such as webpage themes and layouts).
  • Personal information collected through form submissions are used to communicate with you and provide you with the products or services that you request from us.

Your Rights to Your Data

  • If you have subscribed to b(x) Alerts, you may let us know if you wish to stop receiving emails at any time.
  • Cookies can be disabled through your browser settings. Additional information on how you can manage your cookies can be found here.

Privacy Policy Updates

  • Any changes to our privacy policy will be reflected on this page.
  • If you have subscribed to b(x) Alerts, you will be notified via email regarding any major changes related to the updates.


  • Our Website may contain external links to websites that are not managed by nor affiliated with us. This privacy policy only applies to our Website, and we do not take responsibility for the data collection processes of other websites.
  • We recommended that users who click external links from our Website also read and understand the privacy policies associated with the websites that they get redirected to.


For any questions regarding our privacy policy, please contact us here.

Last Revised: October 6, 2022